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Featured Food Truck Promotion: Shutterstock Premier #BrilliantBites Truck

Corporate Food Truck Promo Roadstoves Shutterstock

Corporate Food Truck Promo Roadstoves ShutterstockThere were quite a few great corporate food truck promos in the summer of 2014 but there was one clear winner, in our humble opinion. Shutterstock Premier went all out with their #brilliantbites campaign, giving out tons of cool swag, including: notebooks, usbs, decals, magnets, and so much more, in addition to serving an array of authentic Los Angeles style street tacos.Corporate Food Truck Promo Roadstoves Shutterstock

The two week campaign was a clear winner, with a well-planned route targeting production companies large and small to introduce their new high-end video library. The tacos were simple but delicious and guests regularly came back for seconds and thirds, allowing extra time for socializing with the dynamic brand ambassadors from Shutterstock.

Corporate Food Truck Promo Roadstoves ShutterstockThe campaign was tied-in to social media with the #brilliantbites hashtag, allowing anyone who posted an opportunity to win a GoPro.

The truck was provided and run by industry leader, Roadstoves.

Well done to everyone involved.

Jon Favreau’s Chef Movie May Be Coming To Your City This Weekend!

chef movie
#ChefMovie rolls into ADDITIONAL CITIES THIS WEEKEND!

Find your theater here: http://openroadfil.ms/seechef

Buy tickets NOW: http://www.buycheftickets.com/

chef movie

What’s the best way to campaign for Emmy nominations? Themed Food Truck Promotions, of course!

House of cards food truck

Just ask Netflix. The company recently promoted their acclaimed show “House of Cards” for Emmy consideration with a free lunch from a gourmet food truck for any eligible voter. As a clever tie-in to the show, the truck masqueraded as Freddy’s BBQ, a fictional barbeque restaurant frequented by the character Frank Underwood, played by Kevin Spacey. House of cards food truckThe House of Cards food truck was not only a great success it is also an example of food truck advertising done right.

While not the first show to use a food truck promotion (HBO’s “Dexter” once used an ice cream truck and Netflix also previously set up frozen banana stands to promote Arrested Development), this particular food truck went the extra mile to impress. “I appreciate your vote,” adorned the rented food truck, custom designed by food truck industry leaders, Roadstoves, along with menacing images of Underwood and his wife, played by Robin Wright. They didn’t skimp on the fare, either, offering ribs from the Rollin’ Rib BBQ food truck and were said to have even made the occasional home delivery to certain voters.

Most importantly, the promotional food truck, along with other House of cards food truckmarketing efforts, resulted in nine nominations overall. “House of Cards” also made Emmy Award history, for being the first digitally distributed series to earn a major nomination. Not bad for a 10 day food truck rental and a little bit of marketing know-how.

But did Netflix’ campaigning go too far with their food truck promo stunt? The TV academy currently has no rules or limitations in place. And even if it did, it is probably best answered by Robin Wright’s character on the show, Claire Underwood, “my husband doesn’t apologize, not even to me.”

Be sure to catch The 65th Primetime Emmy® Awards this Sunday and see how they fare.

Update:
Congratulations to “House of Cards” and David Fincher for the Best Directing win at the Emmys!
“House of Cards” also won for Casting and Cinematography at the Creative Arts Emmys.

Featured Food Truck: Petaluma Poultry “Support Your Local Chicken”

mobile food app

Petaluma Poultry Co is the latest company to take to the streets to promote their product with their “Support your local chicken” food truck campaign at the 39th Solano Ave Stroll event in San Francisco.

The one day event has been called the “oldest and largest street festival in the San Francisco bay area” and Petaluma was one of 50 official vendors as well as a key sponsor for the 2013 event. The Solano Stroll attracts thousands of guests from within California as well as surrounding states to a two mile stretch in Berkeley, California.

Their efforts were not in vain, as they served over 2000 people in a single afternoon from a well-branded, custom designed rented food truck. Offering their very own organic chicken sandwiches on King’s Hawaiian buns with original BBQ sauce and deep fried chicken wings with homemade dipping sauces, the campaign was short but effective.

mobile food appmobile food appmobile food app

In recent years the event has embraced gourmet food trucks, making the addition of the Petaluma promotional food truck seamless. Indeed, it was no small feat. Advertising on food trucks can be a time-consuming project with much to consider, including: cost of rental, permits, design fees and installation, training and staffing, catering and various legal concerns.

To maximize ROI, the 40 year old organic poultry company turned to Roadstoves, another company with decades of experience. Roadstoves provided the truck, graphics (design and installation), staff, and training for the Petaluma promo as they have done in the past for various corporate food truck promotions.

Congratulations to Petaluma on their successful food truck promotion!